Link building is a SEO Process and it is one of the most crucial factors for determining search engine rankings. When building links to your website, there are what you are supposed to do and what you are not supposed to do in order to achieve high search engine rankings. It is also important to know that link building includes both on page and off page linking.
ANCHOR TEXT
Usage of anchor text is very important in achieving High Search engine rankings, If you could have the right amount of backlinks using the anchor text of your choice, then you can easily rank for a keyword without you having it’s traces on your website. Try as much as possible to also use variation of anchor text when building links to your website, if you use “home work” today, then use “work home” tomorrow.
DEEP LINKING
It is important to consider deep linking to internal pages of your website using your desired keywords, it is not a good practice to focus all your link building efforts to your homepage only but also to other relevant pages on your website. Deep linking also helps a very old page of a particular websites; it notifies the search engines of the pages and also makes them think the page is still relevant thereby increasing it ranks in the Search Engine Ranking Position (SERP).
CONSISTENCY
The consistency of the links you get to your website is also very important, it wouldn’t be a good option to build 100 links on day 1 and then change it to 10 on day 2 neither will it also be a good option to build 10 links on day 1 and 100 links on day 2, try to build links with consistency.